In a sector as regulated and demanding as healthcare, effective communication must combine scientific accuracy, message clarity, and strict regulatory compliance.
At Universal Medica Group, we support pharmaceutical laboratories, medical device manufacturers, and biotech companies in designing and delivering health communication that is tailored, impactful, and fully compliant.
Our mission? To translate scientific data into accessible, engaging messages suited to healthcare professionals, patients, and the general public. We go beyond simply transmitting information by implementing tangible actions that help healthcare professionals and patients better understand their environment, diseases, and therapeutic innovations.
customers who have entrusted us with their communications
carried out in over 10 languages
sites created
delivered content
boards of animated pharmacists
seminar entertainment
of pharmacist advisors at your service
promotional materials created/year
We also support retail pharmacies in their efforts to:
- Improve healthcare products and solutions’ listing and referencing
- Optimize purchasing processes to ensure efficient inventory management
- Enhance sales performance and patient counseling services
- Better guide patients toward solutions suited to their needs
Our approach aims to facilitate access to information, strengthen professional expertise, and enhance the patient experience—contributing to more effective care and addressing public health challenges.
Your communication levers
Increase the visibility of your products and brand awareness
Putting in place effective and differentiating promotional materials for patients and healthcare professionals
Assisting pharmacy sales teams and your own sales teams to boost sales in and out
Innovate activities, tools and events to set their products apart from the competition
Improve internal knowledge and efficiency, as well as the product expertise of the pharmacy team
Genuine logistical expertise for organising an in-house or client seminar/event
Multidisciplinarity is a must in today’s hyper-communicative healthcare world!
The right thing to do: call on our community of Universal Medica Group experts for an optimal communication strategy and better patient care.
Universal Medica Group: your ideal healthcare communications partner.
Why Is Optimized Health Communication Essential?
- Effectively inform and educate healthcare professionals and patients
- Promote your products and expertise in full compliance with regulatory requirements
- Improve access to reliable, validated medical information
- Strengthen the image and reputation of healthcare companies and laboratories
- Adapt to new digital habits and market evolutions
Our approach? Combine scientific accuracy, creativity, and compliance to deliver communication that meets sector-specific challenges.
Our Expertise in Health Communication
We offer a strategic and operational approach to the design and implementation of high-impact health communication campaigns that comply with regulatory requirements.
Creation of Scientific and Medical Content
- Writing of medical and scientific content tailored for healthcare professionals and patients
- Development of thematic dossiers, expert articles, and white papers
- Development of educational materials (guides, brochures, infographics) to improve product understanding
- Drafting and validation of regulated documents (SmPCs, FAQs, leaflets, product sheets)
Illustrative example: We contributed to the development of a white paper on different pharmacovigilance systems across Europe.
Digital Strategy and Multichannel Communication
- Creation and management of health websites and medical information platforms
- Deployment of awareness and therapeutic education campaigns
- Management of social media and specialized health community management
- Development of webinars, podcasts, and interactive content
Our added value: A 360° approach combining medical expertise, digital strategy, and marketing know-how to optimize your online visibility.
Healthcare Marketing and Promotional Materials
- Design and production of promotional materials compliant with regulations
- Creation of impactful visuals and messages tailored to professional and public audiences
- Development of multidisciplinary strategies for retail pharmacies, hospitals, and care networks
- Design of training kits and materials for field teams
Why is this crucial? Well-managed communication helps strengthen engagement from healthcare professionals and maximize product adoption.
Events and Scientific Communication
- Hosting of expert boards and scientific think tanks
- Development of continuous education and information programs
Compliance and Regulatory Communication
- Reviewing and adapting messages to ensure regulatory compliance
- Compliance with the Charter on Promotional Information
- Management of transparency obligations and compliance with regulations (LEA, GDPR, DMOS)
- Support in obtaining approval of materials by health authorities
Why choose us? Our compliance and communication experts ensure that content is compliant, ethical, and scientifically validated.
Expertise Tailored to Healthcare Sector Regulatory Requirements
We ensure communication that aligns with international standards and regulations:
- Promotional Information Charter
- LEA legislation and transparency obligations
Why Is This Compliance Essential?
Strict adherence to these requirements helps avoid sanctions, preserves the credibility of healthcare stakeholders, and ensures responsible, effective communication.
Why Choose Universal Medica Group for Your Health Communication?
- Combined scientific and marketing expertise for communication that is both accurate and engaging
- An integrated regulatory approach ensuring full compliance of all materials
- Tailored strategies suited to each product and market’s specific needs
- Innovation and digital capabilities to maximize campaign reach
- A network of health communication experts and qualified scientific writers
Universal Medica Group: Your Strategic Partner in Health Communication
Effective communication is a key lever to inform, engage, and retain in the healthcare sector.
With Universal Medica Group, you benefit from comprehensive and customized expertise to craft and deliver impactful scientific, medical, and marketing messages while ensuring regulatory compliance.
Need support with health communication? Contact us today to discover our tailored solutions.
